After hitting the streets to find the three people we believe have the ability to KICK start the Kickers trend, we have our three opinion formers. FRED, SADIE AND MARTIN.
The next step is to learn what they think is HOT OR NOT! and get to know them inside out. This will alow us to create a mood board for each of them to determine who will live and breather Kick-hi boots for the next two months. The chosen opinion former will be given a pair of Kick-hi boots in the colour of their choice and will have to track what happends when they wear them.
How will they style them? Where will they wear them?
and more importantly
ARE THEY MAKING kICKERS COOL?
No comments:
Post a Comment