Researching Kickers

To help us fully understand Kickers as a brand and which direction they should go next, we researched the history/influences behind the brands iconic personality and current key lifestyle and fashion trends that could inspire Kickers next promotional strategy.

As well as research into music, film and architecture trends, we are now able to generate viable ideas to present to the fashion marketing group!

Hannah x

looove these!Kickers x Husam el Odeh
sadie.x

After searching through the emerging music trends for 2010 we came across Daisy Dares You the stylish 16 year old with a punky attitude. She cites her influences as Karen O and Kurt Cobain (style icons in their own right) Daisy is the perfect face for Kickers, young, fresh, fun and continuing the brands affiliation with music!

match made in heaven.

Sadie.x

Manchester trio Delphic.
Hurts.

New Yorkers The Drums.

Ellie Goulding

Artists to watch out for in 2010!

sadie.x

Kick that trend off ...

It seems a very long time ago since we set-up this blog and started our search for the wear yourselves out opinion former, after narrowing our choices down Fred was chosen (as you know) . His Kick-Hi boots arrived this week, the trend tracking finally begins ... watch this space and look out for Kickers on the street.

Charlie xxx

Fred, Fred, Fred .....

As you know our opinion former has been chosen and here's the moodboard we created to show him off ... Fred Jezephy current trend stter For Wear Yourselves Out!!!!!

Charlie xx